How to Save on Business Taxes

Authentic Business Adventures Podcast

Victoria Thayer - Novii CPA On Preparing For the Future: "It's always about making sure that you have time as a business owner to keep thinking about, okay, where do I think the industry is moving to? Where is the next thing?" In this insightful episode, we sit down with Victoria Thayer, the dynamic founder of Novii CPA, who has rapidly grown her CPA firm in just over a year, now boasting a team of eight. Victoria shares her unique approach to accounting that goes beyond traditional tax preparation, emphasizing the importance of marketing, long-term strategy, and creating a business that thrives on innovation and client satisfaction. Join us as we delve into Victoria's journey from solo entrepreneur to business owner, where she discusses the challenges and triumphs of managing a growing team, the significance of a well-structured sales funnel, and how her firm has successfully integrated modern marketing techniques to stay top-of-mind in the industry. Victoria also opens up about her commitment to continuous improvement, including her decision to implement a 360-degree feedback system within her team. She candidly shares the lessons learned from this process, revealing how she’s working on enhancing her communication and organizational skills to better lead her team. This episode is packed with valuable insights for business owners, particularly in the accounting industry, who are looking to scale their operations, improve team dynamics, and embrace a forward-thinking mindset. Whether you're a small business owner or a seasoned entrepreneur, Victoria's story will inspire you to think critically about your business strategy and the steps you can take to reach the next level. Don't miss this episode if you're interested in learning how to combine financial expertise with business acumen, all while fostering a culture of growth and innovation. Tune in to discover: The importance of balancing short-term and long-term marketing strategies. How to effectively manage and grow a team in a fast-paced business environment. The benefits of adopting a proactive approach to client services and internal operations. Key insights into the financial forecasting and strategic planning that drive business success. Listen now and learn from Victoria's journey as she continues to break new ground in the world of accounting and business management Visit Victoria at: NoviiCPA.com Podcast Overview: 00:00 Consider short and long term marketing strategies. 07:16 Contemplating business success and personal fulfillment. 15:17 Close working relationship, delegation, and operational improvement. 16:05 Initial investment in hiring to create value. 23:15 Dealing with challenges, support is beneficial. 31:02 Improving communication and prioritizing thoughts through organization. 35:07 Improving accountability, efficiency and mindset for success. 40:27 Parenting spurs personal growth and learning. 45:22 Financial modeling helps project future costs, revenue. 48:49 Plan ahead to avoid tax bill surprises. 55:52 Consulted accountant about different tax methods, changed approach. 58:57 Plan ahead for business growth, update strategies. Podcast Transcription: Victoria Thayer [00:00:00]: And now when I have an urge to message someone that is just scattered, it's nothing very urgent, I either message myself or I email myself all my random thoughts, and then at the end of the day, I create a concise email, like, okay, these are all the marketing things or sales things that I thought of. Here it is what the idea is, the reason why, and despite the deadline, or how important it is so that they have. Because otherwise they were like, I don't know what this even mean. James Kademan [00:00:34]: And today we're welcoming, preparing to learn from Victoria Thayer of Novi CPA. And, Victoria, it's been a year. Victoria Thayer [00:00:42]: It's been a year. Yes.