What is the future of audio advertising - with JAR Audio

AV123 - an audiovisual show by Voice123

AV123 - an audiovisual show powered by Voice123 - the largest and most trusted network to hire voice actors for any voice over project.
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In this episode, Jen Moss, co-founder and chief creative officer at JAR Audio, and Sam Seguin, technical director, share their industry insights on audio advertising.

Advertising plays a crucial role in the AV industry because content and commerce work together to make everything we watch and hear possible. So, how do you create audio ads that tell a compelling story?

Listen to this week’s episode for tips on how to navigate the future of audio advertising successfully!
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Capítulos

1. AV123 Intro & show blurb (00:00:00)

2. Trends in podcast audio advertising (00:01:23)

3. What an authentic story is and how to tell it (00:03:15)

4. How podcasting has changed the advertising landscape (00:06:30)

5. Strategies to ensure storytelling is engaging (00:08:37)

6. How to determine whether your podcast is compelling and not intrusive (00:11:32)

7. Voice123 promo (00:14:15)

8. Audio quality and why it matters (00:15:05)

9. Sam Seguin’s choice of microphone for podcasting (00:17:42)

10. Bad sound as storytelling tool (00:19:03)

11. The future of podcasting and the role of AI (00:21:25)

12. The authenticity of audio and the human voice (00:23:28)

13. Show outro and closing Voice123 promo (00:27:00)