44 - Tim Jensen on why PPC practitioners should learn more about Google Tag Manager

Azeem Digital Asks - The All-Round Digital Marketing Podcast

Joining me on the Azeem Digital Asks podcast this week is the ace Tim Jensen, and we discuss all around why PPC practitioners should learn more about Google Tag Manager.

For those who don't know who Tim is - with close to a decade of experience in the digital marketing industry, he's worked with SMB to enterprise level clients in a wide variety of industries. While comfortable managing ads across all major platforms, he's particularly intrigued with the crossover between analytics and PPC.

In this episode, we discuss:

• Why PPCers should have GTM knowledge in their skillset.
  
• The benefits of knowing more about GTM from a PPC POV.
  
• The types of things PPCers can do with GTM.
  
• Biggest GTM mistakes he's seen
  
• Explaining the benefits of upskilling a PPC team to learn more about GTM.
  
• Where PPCers can go to learn about GTM.
  
• Some cool stuff he's done with GTM.
  

...and so much more!

As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps!

Useful Links:

Podcast Anchor Page: https://anchor.fm/azeemdigitalasks

My Twitter page: https://twitter.com/AzeemDigital

My website: https://www.iamazeemdigital.com/

Tim's Twitter: https://twitter.com/timothyjjensen

Tim's Blog Post 1: https://www.searchenginejournal.com/google-tag-manager-ppc-tracking/288027/

Tim's Blog Post 2: https://www.clixmarketing.com/blog/2019/11/20/amp-up-your-user-engagement-data-with-google-tag-manager/

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