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63 - Ashwin Balakrishnan on how content is much more than just SEO blogs

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Conteúdo fornecido por Azeem Digital. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Azeem Digital ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.

Content doesn't just mean pushing out SEO blogs. It can be things like YouTube videos, podcasts, whitepapers, and so much more. Hear from Ashwin Balakrishnan on the power of content in all formats.

Ashwin is a writer, marketer, and a strategist. He is currently the head of marketing at Optmyzr.

(As a reminder, you can now WATCH the podcast on YouTube, or on Spotify Video too)

In this episode, we discuss:

  • If content is way more than SEO blogs, how does he define this?
  • His thoughts on marketers constantly churning out blog posts as part of their content strategy.
  • What a good content strategy looks like to him.
  • Advice for listeners who solely publish blog content.
  • How to approach getting buy-in from the C-suite/management to produce content that isn't blogs.

...and so much more!

As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps!

Useful links:

Podcast Anchor Page: https://anchor.fm/azeemdigitalasks

My Twitter page: https://twitter.com/AzeemDigital

My website: https://www.iamazeemdigital.com/

Sign up to "The Marginalised Marketer" newsletter: https://www.iamazeemdigital.com/the-marginalised-marketer-newsletter/

Ashwin's Twitter: https://twitter.com/TheCopyTrail

Ashwin's Website - www.thecopytrail.com

Brendan's article on search intent: https://seofortherestofus.org/seo/search-intent/

  continue reading

84 episódios

Artwork
iconCompartilhar
 
Manage episode 327439573 series 3255511
Conteúdo fornecido por Azeem Digital. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Azeem Digital ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.

Content doesn't just mean pushing out SEO blogs. It can be things like YouTube videos, podcasts, whitepapers, and so much more. Hear from Ashwin Balakrishnan on the power of content in all formats.

Ashwin is a writer, marketer, and a strategist. He is currently the head of marketing at Optmyzr.

(As a reminder, you can now WATCH the podcast on YouTube, or on Spotify Video too)

In this episode, we discuss:

  • If content is way more than SEO blogs, how does he define this?
  • His thoughts on marketers constantly churning out blog posts as part of their content strategy.
  • What a good content strategy looks like to him.
  • Advice for listeners who solely publish blog content.
  • How to approach getting buy-in from the C-suite/management to produce content that isn't blogs.

...and so much more!

As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps!

Useful links:

Podcast Anchor Page: https://anchor.fm/azeemdigitalasks

My Twitter page: https://twitter.com/AzeemDigital

My website: https://www.iamazeemdigital.com/

Sign up to "The Marginalised Marketer" newsletter: https://www.iamazeemdigital.com/the-marginalised-marketer-newsletter/

Ashwin's Twitter: https://twitter.com/TheCopyTrail

Ashwin's Website - www.thecopytrail.com

Brendan's article on search intent: https://seofortherestofus.org/seo/search-intent/

  continue reading

84 episódios

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