#169: Inside Exit Five | Behind the Scenes of Our Content Strategy and How We’re Building the Team

B2B Marketing with Dave Gerhardt

Dave sits down with Danielle (Head of Content at ExitFive) to share a behind the scenes look at the content strategy driving ExitFive.

Dave and Danielle cover:

• How to hire a “Head of Content” and what mistakes to avoid
• Behind the scenes of how ExitFive repurposes content (like this podcast!)
• The fun challenges of going from a solopreneur to team of five

Timestamps

• (00:00) - - Intro to Danielle
• (05:45) - - Why we hired a Head of Content at ExitFive
• (08:55) - - How we write our newsletter
• (12:17) - - Content repurposing at ExitFive
• (19:19) - - Why you should repeat yourself as a marketer
• (24:16) - - How to create a culture where everyone can do their best work
• (27:13) - - Why your team needs a vision to work towards
• (32:06) - - Balancing Structure and Flexibility

Send guest pitches and ideas to [email protected]
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

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Today's episode brought to you by Navattic.

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So if you want to learn more about using product demos on your site, go check out Navattic’s State of the Interactive Product Demo report now.

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

• They give you unlimited podcast editing and strategy for your B2B podcast.
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• Visit hatch.fm to learn more