When Strategy & Execution Intersect: B2Boring With Janelle Amos

B2Boring

Chris Rack and Janelle, founder and chief strategist at Elevate Growth, discuss how B2B marketing is evolving. They explore the balance between strategy and execution, the adaptation of event strategies post-COVID-19, and share practical hacks like using Loom for efficient communication.

Key Takeaways:

• Balancing Strategy and Execution: Janelle emphasizes the importance of aligning marketing strategies with measurable ROI and warns against overcomplicating the planning phase.
• Adapting Event Strategies: The shift towards hybrid models of in-person and virtual events, reflecting changes brought by COVID-19.
• Efficiency Tools: Utilization of Loom for quick feedback and instructions is highlighted as a beneficial hack to reduce unnecessary meetings.
• Challenges in Strategy Implementation: The role of a strong CMO in challenging CEOs and aligning new strategies with company goals is underscored.
• Marketing Evolution and Pitfalls: The discussion points to the increasing difficulty in standing out amidst the noise of current marketing tactics.
• Incentive-Based Marketing: While incentives like sending cookies can generate buzz, they don't always lead to sales engagement, illustrating the complexity of timing and the tangible impact of incentives.
• Utilizing Intent Data: The strategic use of intent data to target potentially wavering existing customers is discussed as a technique to preempt competition.

Janelle Amos on LinkedIn
Chris Rack on LinkedIn

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