Ep 56 - The Key Digital Ad Pillars of 2024 with Matthew Wade

Bank Marketing Show

Digital advertising has never been more important for community banks – it’s one of the easiest ways to make your brand more visible to younger customers, who spend the most time online. For many banks, digital ads have become a first conversation of sorts, encouraging prospective customers to research the bank more as they make their decisions.

In this episode, Dan and Chris speak with Matthew Wade, President of Exact Marketing, a digital media agency based in Nashville. We discuss the four pillars of the digital advertising industry: search engine marketing, retargeting customers, contextual targeting, and behavioral targeting. Utilizing each of these pillars is important to building a robust and versatile digital marketing campaign, and to increase market share from competitors.

Topics Include:

● What the digital advertising industry looks like in 2024

● How digital advertising is a core part of competing effectively in the digital age

● Some digital advertising tips and strategies for community banks to utilize

● How to budget for digital advertising

Matthew Wade is the President of Exact Marketing, a transformative media agency based in West Tennessee focused on improving how people buy digital advertising.

Matthew spent the first decade of his career in Sports Marketing with USA Today’s Sports Media Group, working with household names like Nike, Ford, Ram, Under Armour, Gatorade, American Family Insurance, and the Army National Guard.

Today, Matthew is focused on leading Exact Marketing to deliver those same Madison Avenue advertising capabilities to Main Street businesses and their agencies.

Resources Mentioned:

● Website: exactmarketing.digital

● Email: [e-mail]

● Website: bankmarketingshow.com