Ep 64 - Supercharging Financial Marketing Content with ChatGPT with Ben Udell

Bank Marketing Show

Generative AI, like ChatGPT, can be a helpful tool alongside what you already use at your community bank. But many banks don’t know where to start, or are worried about compliance issues from using it. Banks need to think about how they talk to AI, the rules that guide its use, and what role it plays in their teams.

In this episode, Chris and Dan interview Ben Udell, SVP of Digital Innovation at Lake Ridge Bank, about how he uses Gen AI at his bank and teaches other banks how to get the most out of it.

Topics Include:

● The regulatory and compliance landscape around Gen AI

● How treating Gen AI as a team member, not a replacement, changes how you use it (for the better)

● Creating better prompts for more useful output

● The right way to train ChatGPT on your brand voice

With more than 25 years of financial expertise, Ben Udell, SVP Digital Innovation, is the driving force behind "future proofing" Lake Ridge Bank, a $2.9B community bank in Wisconsin. As a leader in digital innovation, he enjoys working where technology, marketing, and data analytics intersect with consumer financial needs.

He’s a leading banking expert in leveraging practical applications of generative AI and is never afraid to be disruptive went it allows him to find innovative ways to improve the client and associate experience. Recently named one of Bank Beat’s “Rising Starts in Banking”, Ben’s been helping train and consult with other bankers to help them see how AI can transform their organization.

In his free time, he creates content for robotsarepeople.net, an AI and technology focused site, speaks on digital transformation, and writes about the financial industry.”

Resources Mentioned:

● Presentation Deck

● LinkedIn: Ben Udell

● Website: Robotsarepeople.net

● Website: https://bankmarketingshow.com/