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236. The 6 Figure Launch Strategy by Creating Audience Anticipation with Brenna McGowan
Manage episode 436287372 series 2858961
Conteúdo fornecido por Laurie-Ann Murabito, Speaking Coach and Strategist, Laurie-Ann Murabito, and Speaking Coach. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Laurie-Ann Murabito, Speaking Coach and Strategist, Laurie-Ann Murabito, and Speaking Coach ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
Ready to take your launches to new heights? The solution is to build anticipation and curiosity with your pre-launch. In this episode I brought on the Queen of anticipation marketing herself, Brenna McGowan.
Brenna McGowan uses real-life examples from Apple and Taylor Swift to illustrate the power of anticipation. She shares insights on the optimal pre-sale anticipation period for courses, programs, high-end services, and memberships, and explores the use of "consideration content" to tap into the emotions and desires of potential buyers.
Check out what you’ll learn:
- Understanding the psychology of teasing your audience about what’s coming, so they sit up straight and pay attention
- How to create anticipation and use storytelling in your online marketing strategies, so that prospects are salivating to buy
- Understand the key components of a successful pre-launch strategy and the impact it can have on program enrollment
- Shifting potential customers' beliefs about the offer and themselves before a launch, so that they prequalify themsleves
Links for our Guest:
- Website: https://brennamcgowan.co
- Social Media: https://www.instagram.com/brennamcgowanco/
- Facebook Group: https://www.facebook.com/groups/behindthelaunchwithbrennamcgowa
- Gift: https://brennamcgowan.co/cheatsheet/
*****Craft your Compelling, Captivating, and Converting speech. Take $250 off with code BIDLISTENER at https://speakandstandout.com/offer-indss *****
Links and resources mentioned in this episode:
- Get your copy of 17 Magic Phrases at https://SpeakAndStandOut.com/Magic
- Grab the FREE resource Directory of Places to Speak https://SpeakAndStandOut.com/Directory
- Follow me on Instagram at https://instagram.com/laurieann.murabito
- Click and read more over on my website. https://SpeakAndStandOut.com
- If you’re looking for support to grow your business faster, get fully booked and profitable, book a call to explore if you’d be a good fit for one of my programs. schedule a call at. https://link.salesedge.io/widget/bookings/bookwithla/discovery
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Thank you for listening,
Laurie-Ann
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