EP 48: You Should ALWAYS Pre-Sell
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- Pre-Selling Is Key: Pre-selling is crucial for testing the waters and seeing real results.
- Keep It Real: Pre-selling isn't about overpromising and underdelivering. It's about exceeding expectations and giving your customers more value.
- Build Trust Early: Offering killer pre-sale deals and delivering on your promises helps build trust with your audience.
The strategy of pre-selling not only validates your business ideas but also establishes a loyal customer base who recognize and appreciate the value you deliver from the get-go. Remember, the goal is to blow their socks off with any amazing product or service that they purchased before it was even complete (but they don’t know that).
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