Seth Godin | The Song of Significance: A New Manifesto for Teams | Podcast series / Marketing

Behind the Brand with Bryan Elliott

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6M ago 50:35

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What can I say about Seth Godin that hasn’t already been said. Seth literally created and defined the term, “Work that matters” and this philosophy has become a North Star for me to aspire to in my own work. He’s also helped me see Purple Cows; lead a Tribe; become a Linchpin; cross over Dips; Poke more Boxes; Not Fly too Close to the Sun and focusing on Practice to name a few. I'm proud to call him a mentor and friend.

In this informal chat we talk about his book on leadership, The Song of Significance: A New Manifesto for Teams

In the write about it says, "The Song of Significance is a rousing contemplation on work: why it is the way it is, why it’s gotten so bad, what all of us–especially leaders–can do to make it better. Economic instability and the rise of remote work have left us disconnected and disengaged. Alarmed managers are responding with harsh top-down edicts, layoffs, surveillance and mandatory meetings. Workers are responding by quiet quitting and working their wage. But it doesn't have to be this way."

In Seth’s regular fashion he’s pointing out stuff that doesn’t work well and offering solutions about how to fix it. Here we go!
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