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#38-Episode-John Kratz -Former Sales Program Director at University of Minnesota Duluth
Manage episode 312028635 series 3216244
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John Kratz, former Sales Program Director at University of MN Duluth and I discuss his interesting story on how got into sales and professorship, we went in depth on what makes a great salesperson, he shared an amazing story of what he caught a sales student doing in class, and why the shortest path between two people is a story.
Books mentioned:
Solution Selling by Michael Bosworth
What Great Salespeople Do by Michael Bosworth
Seven and a Half Lessons About the Brain by Lisa Feldman Barrett
This Is Marketing by Seth Godin
Mike Bosworth Podcast referenced:
https://entrepreneursexposed.libsyn.com/25-what-great-salespeople-do-w-sales-guru-mike-bosworth
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