Digital Plumbing & HVAC Q4 Re-Marketing For Fall & Winter

Bloq Marketing | Digital Marketing For Home Services

Summary: This Podcast outlines a detailed marketing plan for an HVAC business to increase sales and customer engagement during the fourth quarter.

Explanation: The Podcast outlines various marketing strategies for an HVAC business to implement during Q4. It begins by suggesting several high-ROI marketing channels, such as email and SMS marketing, online ads, and customer referrals. It emphasizes tracking key performance indicators (KPIs) like customer retention rate and return on investment (ROI) to measure the success of these marketing efforts. A significant portion of the plan focuses on remarketing strategies, such as sending targeted messages and promotions to previous customers, to encourage them to book services again. The Podcast also stresses the importance of preparing for the increased demand for heating services in Q4 by promoting seasonal tune-ups and maintenance plans.

Key Terms:

• ROI (Return on Investment): A measure of the profitability of an investment, calculated as the profit generated divided by the cost of the investment.
• KPIs (Key Performance Indicators): Measurable values that demonstrate how effectively a company is achieving key business objectives.
• Remarketing: A marketing strategy that targets users who have previously interacted with your business, such as visiting your website or viewing a product.
• Lead Conversion: The process of turning a potential customer (a lead) into a paying customer.
• A/B Testing: A method of comparing two versions of a webpage, email, or other marketing asset to see which performs better.