))
Veganuary, Vegan Fried Chick*n, Veg Capital & Sentient Ventures with Matthew Glover
Manage episode 339095557 series 2820831
Conteúdo fornecido por Brand Growth Heroes Mini MBA and Fiona Fitz | Brand Growth Heroes Mini MBA |. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Brand Growth Heroes Mini MBA and Fiona Fitz | Brand Growth Heroes Mini MBA | ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
As the founder of Veganuary, Veg Capital, Vegan Fried Chick*n or VFC, and most recently a new venture capital fund called Sentient Ventures, Matthew Glover is a business activist and a serial founder whose initiatives have contributed significantly to the changes we are all experiencing in how we eat today.
(Follow Brand Growth Heroes on Instagram, Tiktok, Linkedin)
In this episode, Matthew shares how he left his career in double-glazing to fight animal cruelty; the exact steps he and his wife took to create the Veganuary movement and, arguably, how it has been the tipping point for the plant-based revolution in our eating habits and in the food industry today. He also tells us why he's made the decision to 'invest in growth up-front' in the VFC (Vegan Fried Chick*n) brand.
Finally, we learn about his venture capital businesses - Veg Capital and Sentient Ventures, including what they look for when evaluating new investments.
I hope you enjoy this latest episode and learn as much as I did recording it!
Get Fiona on your brand team here: The Growth Strategy Programme and Fiona Fitz Consulting
Click the subscribe or 'bell' button beside Brand Growth Heroes on your podcast app to make sure you get the latest from Brand Growth Heroes podcast
71 episódios
Compartilhar
