Don't be intimidated by Linkedin w/ Petra Fisher

Brand it! with Petchy

A bit of a rare occurrence today: I don’t often have a guest return to the podcast for a second interview. In fact, I think it’s only happened once before!

But when my friend Petra Fisher messaged me to say basically:

“Hey, I had a ball when I was a guest last time — my focus has shifted a bit now and I talk even more about values and purpose, would you have me back for a second round as YOU seem to be going more and more in that direction as well?”

...I needed all of two seconds to ponder on this before I answered HECK yeah, I'd love to have you back on the show!

Let me introduce you to Petra: A “cranky old fuddy-duddy who claims to know shitloads about Linkedin” — those are her words, not mine! It’s how her Linkedin bio starts.

You can probably already tell that Petra is a LinkedIn trainer with a twist. She's not really fussed about pleasing the algorithm. Instead, she shows you how to attract your dream clients: those who match your values, personality & fees!

Oh yes, my cuppa tea indeed! Which is perfect, since the one thing Petra does every day, all day, is drink tea. It’s brilliant really, she’s made her tea-drinking part of her brand — and a very memorable part too. Pure genius, if you ask me! Petra doesn’t work as hard as she would like, as she often ends up stuck under the cat, and given the housing shortage, she’s not holding her breath for the young adult daughter to move out, so she made sure her online business allows her to travel and work instead.

Intrigued? Grab a cuppa and join me as I welcome Petra back for a chat about how to stop being intimidated by Linkedin, and instead make it enjoyable and profitable.

TL;DR — episode links:

• Shownotes
• Connect with Petra — on Linkedin of course! Where else?!
• Grab Petra's free checklist
• The study that revealed that a whopping 82% of consumers want a brand’s values to align with their own