The Brand values, not bland values experience w/ Stephanie Graham

Brand it! with Petchy

“I have done many values exercises but found absolute clarity in embracing your challenge.”

That was the response from Stephanie Graham, after taking part in my Brand values, not bland values! challenge. In this episode, we get to hear how Stephanie worked through the mini course, and the difference it made in how she approaches her brand values.

Stephanie is an artist, photographer, and filmmaker who creates artwork about relationships, pop culture, and being black. She exhibits this work in art galleries and museums and works on commissions through editorial and advertising companies. Her zone of genius is getting to know people! People are her palette as she loves to hear people's stories, where they have been, where they are going, and what their dreams are; conversations and storytelling with people and how we relate are where she gets her inspiration for her projects.

She says she can talk to anyone, and you can see some of this in her podcast noseyAF, an interview series of people in the thick of what they do.

Anyone who has listened to my podcast, or been in my general orbit, for a while, knows that I keep going on and on about the importance of rooting your brand in values. So I think it’ll be really cool for our listeners to hear about the process from someone who has actually done the work to define their core brand values.