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Ways to Differentiate: The Market Specialist
Manage episode 371480390 series 3474630
Conteúdo fornecido por Mark Vandegrift and Lorraine Kessler, Mark Vandegrift, and Lorraine Kessler. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Mark Vandegrift and Lorraine Kessler, Mark Vandegrift, and Lorraine Kessler ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
The Ways to Differentiate series continues with a focus on the Market Specialist position. Mark and Lorraine share how one of the best startup strategies is to enter the market as a specialist to position against the established generalist/leader. Also, take the specialist quiz with Lorraine and see how you score against her answers. [This is the third episode in the Ways to Differentiate series - see previous episodes for the positions of Owning an Attribute and the Leader.]
Spend 30-ish with Mark and Lorraine to learn more about advertising, marketing, and positioning.
Capítulos
1. Intro (00:00:00)
2. Ways to Differentiate: The Market Specialist (00:01:24)
3. The Dictionary Definition of the Market Specialist (00:07:23)
4. Examples of Specialist Retailers (00:17:06)
5. Conclusion (00:24:52)
6. Outro (00:27:16)
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