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S2 EP6 - GO-TO Skincare
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🎙 It’s time for some more banter!
In this episode, we’re getting deep into the pores to shine our banterous spotlight on Aussie skincare brand, GO-TO.
Founded by Zoë Foster Blake, GO-TO has grown its orange of face and body products for women, into a brand that now caters to men (BRO-TO) and kids (GRO-TO).
GO-TO uncomplicates skincare with an unpretentious brand and relatable voice that makes you feel good about wanting to look and feel better about yourself. Especially with a humble identity and products that do what they say they do, GO-TO has won us over as neither of us have bought a GO-TO product but have been drawn in to want to buy some of their products.
So in this episode we look at GO-TO through the lens of being a new customer, to look under the hood to identify how it positions itself, how it communicates with key messaging, how it communicates visually in its identity and what brand experience it offers its intended audience and consumers.
🎙 Where to find more about Delphie & Frank
Branding Banter on Instagram: https://www.instagram.com/brandingbanter/
Delphie Website: https://www.seecreative.com.au/
Delphie Instagram: https://www.instagram.com/seecreativestudio/
Frank Website: https://www.gdayfrank.com/
Frank Instagram: https://www.instagram.com/gdayfrank/
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