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How to Successfully Position or Reposition Your Brand with Ulli Appelbaum | Ep. 282 (Rebroadcast)

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Conteúdo fornecido por Brandon Birkmeyer. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Brandon Birkmeyer ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.

Today's show is all about brand positioning. Learn how to think about developing it, how to make yourself unique, and how to make yourself stand out in your market. Our guest Ulli Appelbaum is an award-winning marketing and brand strategy consultant with more than 20 years of experience.

Ulli's held leading strategy roles at some of the largest advertising agencies in the world, including, BBDO, Leo Burnett, Fallon Worldwide, and SapientNitro. He's contributed to seven Effies and an Advertising Research Foundation Ogilvy Award for Excellence in Research. In 2016, he founded a brand strategy firm called First The Trousers Then The Shoes Inc.

He's also the author of the bestselling Brand Positioning Method Cards and you can find all of that at www.first-the-trousers.com

This is the Brands On Brands Podcast with Brandon Birkmeyer

CONNECT WITH ME

Connect with me on social media:

https://www.brandsonbrands.com/hotlinks

JOIN THE PODCAST BRANDING ACADEMY

Get tactical podcasting trainings and access to one-on-one coaching!

https://www.podcastbrandingacademy.com

THE PODCAST WALKTHROUGH & WORKSHEETS

Quickly attract your first or next 1000 listeners. Get your free copy of The Podcast Walkthrough and worksheets.

https://www.brandsonbrands.com/the-podcast-walkthrough

  continue reading

282 episódios

Artwork
iconCompartilhar
 
Manage episode 417350421 series 2541310
Conteúdo fornecido por Brandon Birkmeyer. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Brandon Birkmeyer ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.

Today's show is all about brand positioning. Learn how to think about developing it, how to make yourself unique, and how to make yourself stand out in your market. Our guest Ulli Appelbaum is an award-winning marketing and brand strategy consultant with more than 20 years of experience.

Ulli's held leading strategy roles at some of the largest advertising agencies in the world, including, BBDO, Leo Burnett, Fallon Worldwide, and SapientNitro. He's contributed to seven Effies and an Advertising Research Foundation Ogilvy Award for Excellence in Research. In 2016, he founded a brand strategy firm called First The Trousers Then The Shoes Inc.

He's also the author of the bestselling Brand Positioning Method Cards and you can find all of that at www.first-the-trousers.com

This is the Brands On Brands Podcast with Brandon Birkmeyer

CONNECT WITH ME

Connect with me on social media:

https://www.brandsonbrands.com/hotlinks

JOIN THE PODCAST BRANDING ACADEMY

Get tactical podcasting trainings and access to one-on-one coaching!

https://www.podcastbrandingacademy.com

THE PODCAST WALKTHROUGH & WORKSHEETS

Quickly attract your first or next 1000 listeners. Get your free copy of The Podcast Walkthrough and worksheets.

https://www.brandsonbrands.com/the-podcast-walkthrough

  continue reading

282 episódios

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