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Black Friday Strategies for WordPress Products
Manage episode 447673645 series 3475495
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In the latest episode of Breakdown, host Matt Medeiros sits down with Megan Jones to discuss Gravity Forms' Black Friday plans and share insights from prominent WordPress product owners about their holiday marketing strategies.
Gravity Forms Black Friday Details
Gravity Forms will offer its biggest discount of the year - 50% off all licenses (Basic, Pro, and Elite) from November 25th through December 3rd, 2024. The sale includes Gravity Flow licenses and promotes exclusive deals from certified developers through a dedicated landing page.
Industry Expert Insights
We published a few industry experts as guests this week. Hear what they had to share about their Black Friday promos and be sure to check out their products.
Katie Keith - Barn2 Plugins
Katie shared her experience managing sales across 19 WordPress plugins. Her key strategy involves encouraging higher-value purchases during the sale period. Despite offering significant discounts, Barn2 maintains or increases their average order value by promoting premium license options.
Cole Fraser - Gravity Wiz
Cole emphasized simplification in their Black Friday approach. While email marketing remains crucial, Cole advised against over-segmentation during busy sales periods. Black Friday shoppers typically seek straightforward messaging about deals rather than complex, personalized communications.
Corey Maass - OMGIMG
Corey highlighted the importance of listing products in Black Friday directories and roundups. While direct attribution proves challenging, these listings contribute to overall brand visibility during the sale period.
Zack Katz - GravityKit
Zack stressed the value of email subject line testing, noting that different subject lines not only affect open rates but also influence click-through behavior within the emails.
Key Takeaways
* 50% off has become the standard discount expectation for WordPress Black Friday deals
* Simplify marketing messages during Black Friday to cut through inbox noise
* Focus on growing email lists before the sale period
* Consider bundling products or encouraging higher-tier purchases
* List products in WordPress Black Friday directories for increased visibility
* Test email subject lines when possible
* Balance email frequency to maintain engagement without overwhelming subscribers
Important URLs
* Gravity Forms Black Friday: gravityforms.com/black-friday
* Gravity Flow Black Friday: gravityflow.io/black-friday
* Gravity Forms YouTube Channel: youtube.com/@gravitywp
* Podcast: gravityforms.com/breakdown
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