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10 Ways to Suck at Conferences/Events, and How to Do Better
Manage episode 404045338 series 3555562
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On this episode, John and Mark share 10 ways to suck at conferences and events for professional services firms:
- Just show up
- Write a big check for a sponsorship and then send a couple people to “network”
- Don’t set goals
- Never try to speak or present at a conference
- Do zero pre-event outreach or post-event follow-up
- Never, ever research the event audience
- Don’t build anticipation with your network
- Don’t look up social posts from the event and engage
- Don’t leverage your marketing team at the office
- Don’t create any content from the event
From there, Mark dives into a framework for how to make the most out of conferences and events.
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