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Succession Planning: What's the Role of Sales and Marketing?
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Leadership transition is a major brand milestone and a cultural crossroads.
So what role does sales and marketing play?
In this episode, John and Mark explore how sales and marketing both support succession planning and leadership transition. In this conversation, you'll learn:
- Why it's important to expose young team members to sales and marketing early in their careers
- How practice, failure, and learning play a pivotal role in developing the next generation's sales acumen and business skills.
- The impact of a firm’s marketing and branding strategy during leadership transitions
- Techniques for democratizing expertise within the firm to reduce over-reliance on individual leaders and shield the organization from turnover risks.
- The significance of systematizing the business development process
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