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Be a Visionary, Invest in Technology | Tom Morris of The Selah Group
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Meet Tom Morris, the co-founder of The Selah Group - a premier general contractor specializing in exquisite outdoor living spaces. With operations spanning North Texas and Palm Beach, Florida, the Selah Group is renowned for their family-centric approach and unwavering commitment to crafting high-end, luxury outdoor spaces. Leveraging his expertise in engineering and technology, Tom's strategic focus on impeccable design, cutting-edge marketing, and exceptional customer service has propelled the success and growth of his business.
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Here are a few key takeaways from the discussion with Tom:
- The difference between marketing in Texas and Florida
- Keeping a database of all your design work and images of projects
- The evolution of AI and how it helps with marketing efforts
- Why you should scale for sale, even if you don’t plan on selling
- Don’t neglect the analytics or your financials
Visit the Selah Group website here https://www.selahpools.com/
Own a construction company and want to share your story? Apply to be on an upcoming episode of Builder Stories at https://www.builderstories.com
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