39. Getting out on the good side of the bed in business with Kim Kerton

Building Doors with Lauren Karan

Kim Kerton, aka Good Side of the Bed, is host, creator and producer of Unemployed & Afraid, a popular small business podcast for the brave self-employed with 100+ episodes, where she dives into the realities, practicalities and self-growth journey of starting a business from scratch - with the people doing it.

She’s also a creative and commercially minded podcast strategist, helping brands and business owners build themselves big podcasts.

Before all that, Kim was a baby entrepreneur, creating and closing two businesses before the age of 21, who then spent over a decade in the commercial radio business.

She’s worked with brands like Squarespace, Queensland Tourism, Bendigo Bank, Vodafone and more, creating award winning and chart-topping brand environments, and was a recent Rising Star finalist in the Australian Podcast Awards for her own podcast Unemployed & Afraid.

The unique combination of Kim’s experience as a podcast creator, celebrated interviewer, and small business owner, with her extensive commercial acumen in all things audio media, make her a strong strategic thinker and leading voice in small business growth and branded podcasting.

In this episode we cover

• The challenge and risk involved in starting a business from scratch
• The journey of self discovery as a business owner
• Why your ego hits the floor when you start out in business
• Navigating uncertainty with a sprinkle of blind faith
• Why it can be a lonely journey as an entrepreneur craving recognition
• How podcasting became her passion
• Valuable tips and tricks on how to leverage podcasting as a branding tool for business
• The importance of a "keeping it real" voice for business owners on the journey

Kim Kerton's journey from a young entrepreneur to founding a widely acclaimed podcast is a testament to her resilience and capability to learn through her journey.

Through Unemployed & Afraid, she continues to inspire and empower aspiring entrepreneurs with practical insights and heartfelt storytelling sharing stories from the people out there braving the world of founding a business.

For more on Kim check out these links:
For more on Kim check out these links:

LinkedIn: Kim Kerton and Unemployed & Afraid

Instagram: Kim Kerton and Unemployed & Afraid

TikTok: Kim Kerton and Unemployed & Afraid

Online: Kim Kerton and Unemployed & Afraid

You can listen to Unemployed & Afraid on

Spotify

Apple

Or wherever else you get your podcasts.

About your host:

Lauren Karan, Director, and Founder of Karan & Co.

With over a decade of experience as a recruiter and development coach, Lauren Karan found that her priorities rapidly changed after the birth of her two children. In 2022 she founded Karan & Co flipping the out-dated recruitment model with a focus on retention through career coaching and development.

Lauren believes that If opportunity doesn’t knock, you have to build a door – and it’s this same philosophy that inspired her to create the Building Doors podcast.

The Building Doors podcast is for anyone undergoing a transformation in their life. Regardless of whether you feel stuck in your current role, need some inspiration on what steps to take next, want to learn how to level up as a business owner or simply want to listen to the experiences of successful entrepreneurs and industry professionals, the Building Doors podcast is all about unlocking your potential.

Help someone else Build Doors in their career.

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Time to stop waiting and start building…

In case you missed it:

You can listen to our previous episode #buildingdoorspodcast

👋 To say hello, provide feedback, or express interest in a guest appearance on The Building Doors Podcast get in touch with us at [e-mail].