Approachable Authority—An Interview With Simon Glenn

Building Expert Brands

This week on BEB:
Design professional and tech entrepreneur Simon Glenn joins me to tell us all about Approachable Authority. Here were my five favourite talking points:

• What is Approachable Authority? > (0:43)
• The design is not for you. > (8:07)
• Keep your message short, clear and concise. > (13:24)
• Meeow's origin story. > (30:23)
• What were your considerations while designing Meeow's brand? > (40:36)

Simon's topic breakdown:
Approachable Authority

In this modern, noisy online world, it's more important than ever to speak directly to your core market in a language they understand and which draws them towards you.

Regardless of any other messaging concerns within the brand identity design sphere, every brand needs to project 'approachable authority'. That essential combination of attraction and confidence building which will convince your potential client that you're the people to speak to.

Simon's background (in his own words):
Simon Glenn wears 2 hats these days.

As a brand identity design professional styles himself as the Brandboy, a one man crusade to bring serious design thinking, logic and creativity to the SME world.

As a tech entrepreneur, Simon styles himself as Meeowman, the co-founder of Meeow Online Networking. Meeow is the biggest thing to hit the business connections world since Linkedin.

Show notes:
Building A Storybrand by Donald Miller
Where to find Simon:
The Meeow website
The Brandboy website
Where to find Tony:
Find your focus with Creative Business Coaching
Stand out with Branding
Learn about branding with The Brand Digest
Tony on Twitter
Tony on LinkedIn