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BM003 | The 6 Principles of Influencing Customers to Buy
Manage episode 309550071 series 3035470
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Today we talk to high-flying business expert, Tony Gattari. Tony was once the general manager at Harvey Norman computers and while there grew the division from $12 Million in turnover to $565 Million in just 9 years. He is also the Author of several best-selling books and bas trained thousands of entrepreneurs around the world to produce exceptional results.
In this interview, founder of Business Blueprint®, Dale Beaumont chats with Tony Gattari to discover "The 6 Principles of Influencing Customers to Buy".
By listening you'll learn; what is influence and how it works; all about the principle of reciprocity and three different ways you can apply it; how to gain a deeper understanding and use the principle of social proof in your business; why advertisers dress people in lab coats so they can sound more credible; and finally you'll learn all about the principle of scarcity and different ways to apply it to your business.
Your next step is to visit http://www.BusinessBlueprint.com/podcast and there you will be able to access literally hundreds of resources to assist with your growing business.
Until we speak again, happy business building!
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