))
CMOs: Why Creativity Still Moves the Needle
Manage episode 444244819 series 3526193
Conteúdo fornecido por Steven MacDonald. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Steven MacDonald ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
💡 Jeffrey Goldsmith, Fractional CMO at Emtrain, highlights the ongoing power of creativity in B2B marketing. Drawing from his diverse background in AI, robotics, and journalism, he introduces "aesthetic engineering" and how creative ideas from impactful headlines to team dynamics boost conversion rates and business success.💡
"CMOs also lose sight of the fact that they’re struggling with marketing. They may have good creative ideas, but if they swing too far in the direction of creativity for its own sake, they won’t serve revenue.” - Jeffrey Goldsmith
Jeffrey emphasizes that well-crafted marketing messages and design can significantly enhance customer trust and conversion rates. Jeff also shares insights from his career, highlighting the importance of creativity in strategies, from impactful headlines to team dynamics and PR campaigns, underscoring its vital role in business success.
Follow Jeffrey Goldsmith on LinkedIn
Follow host Steve MacDonald on LinkedIn
110 episódios
Compartilhar
