IAM2301 - Gresh's Discusses Target Market Mastery as a Strategic Advantage

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Gresham Harkless believes that the secret to happiness is different for everyone. While money and material things are essential to some extent, pursuing happiness has less to do with money and more with personal connections and meaningful work. Gresham perceives someone more committed to the business could improve control and productivity. He utilizes technology to stay efficient, relying on tools like Basecamp for project management, and emphasizes time management and prioritizing essential tasks. Gresham started his business through BNI (Business Network International) and still values the relationship-building aspect of networking. He discusses the importance of knowing your target market and selecting the right platforms based on your goals. Gresham shares his experience with hiring through platforms like Upwork. He advocates bringing people on board before you need them, allowing you to refine your leadership skills and make better hiring decisions. Podcast Link: Send it Rising Internet Marketing

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