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Ep 025: Behind the Scenes of My Client’s Email Strategy
Manage episode 432824962 series 3552429
Conteúdo fornecido por Melanie Battistelli, OBM and Branda Villacob, Copywriter, Melanie Battistelli, OBM, and Branda Villacob. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Melanie Battistelli, OBM and Branda Villacob, Copywriter, Melanie Battistelli, OBM, and Branda Villacob ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
In this episode, Branda takes us on a ride through the email marketing world, armed with nothing but her wits and a spreadsheet full of data! She shares a behind-the-scenes look at a nine-month journey with a unique client—a pair of Texas real estate developers. Discover how she navigates from initial market research to refining messages that truly resonate. Branda reveals her strategic thought process, the results of her experiments, and actionable insights you can implement in your own business.
Tune in as Branda discusses:
- Crafting an email marketing strategy from the ground up.
- Experimenting with different types of content to see what resonates.
- Segmenting audiences and refining messages to maximize engagement.
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CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital
CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective
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