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What is a brand? - Touseef Mirza
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Everybody talks about brands and branding, but not a lot of people really fully understands what it means.
In this episode, come with me on a journey to get a sound foundation on brands and branding: we will explore the definition of branding, how to use brand principles into practice, the difference between branding vs marketing, my 3Cs to create an effective brand messaging statement, as weel as talking about the impact of brands as it pertains to culture, and visa versa, and the human essence.
2 amazing books that I highly recommend on branding that I mention in this episode:
- Primal Branding by Patrick Hanlon
- Zag by Marty Neumeier
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