Artwork

Conteúdo fornecido por Josie Colter. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Josie Colter ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
Player FM - Aplicativo de podcast
Fique off-line com o app Player FM !

Climate marketing professor: love is the most effective message

38:54
 
Compartilhar
 

Manage episode 384078712 series 2942915
Conteúdo fornecido por Josie Colter. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Josie Colter ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.

“No-one wakes up in the morning and says it's a great day for decarbonization,” says climate marketer who’s delivered 3 billion ads on the topic, the founder and CEO of Potential Energy, John Marshall. Climate Curious co-hosts Maryam Pasha and Ben Hurst chat to John about how we can really make climate “pop”: from using real and regular messengers (not politicians) to talking more about “stopping the top 100 polluters” rather than “stopping climate change” (too vague and conceptual), John shares the effective strategies that will get people engaged and fired up to take action. And, he reveals the number one message that is most effective across all demographics. Recorded live at Climate Week NYC at TED.
Learn more about Potential Energy.
Watch John’s TED Talk, 3 strategies for effectively talking about climate change.
Follow Climate Curious:
Newsletter
Instagram
Twitter
LinkedIn
Facebook

Suggest a topic you’d like Climate Curious to cover

Follow Climate Curious:
Newsletter
Instagram
Twitter
LinkedIn
Facebook

Suggest a topic you’d like Climate Curious to cover
Created by TEDxLondon
Produced by Josie Colter
Edit, mix, master by Ben Beheshty
Curated by Maryam Pasha
Hosted by Maryam Pasha and Ben Hurst


Hosted on Acast. See acast.com/privacy for more information.

  continue reading

189 episódios

Artwork
iconCompartilhar
 
Manage episode 384078712 series 2942915
Conteúdo fornecido por Josie Colter. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Josie Colter ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.

“No-one wakes up in the morning and says it's a great day for decarbonization,” says climate marketer who’s delivered 3 billion ads on the topic, the founder and CEO of Potential Energy, John Marshall. Climate Curious co-hosts Maryam Pasha and Ben Hurst chat to John about how we can really make climate “pop”: from using real and regular messengers (not politicians) to talking more about “stopping the top 100 polluters” rather than “stopping climate change” (too vague and conceptual), John shares the effective strategies that will get people engaged and fired up to take action. And, he reveals the number one message that is most effective across all demographics. Recorded live at Climate Week NYC at TED.
Learn more about Potential Energy.
Watch John’s TED Talk, 3 strategies for effectively talking about climate change.
Follow Climate Curious:
Newsletter
Instagram
Twitter
LinkedIn
Facebook

Suggest a topic you’d like Climate Curious to cover

Follow Climate Curious:
Newsletter
Instagram
Twitter
LinkedIn
Facebook

Suggest a topic you’d like Climate Curious to cover
Created by TEDxLondon
Produced by Josie Colter
Edit, mix, master by Ben Beheshty
Curated by Maryam Pasha
Hosted by Maryam Pasha and Ben Hurst


Hosted on Acast. See acast.com/privacy for more information.

  continue reading

189 episódios

모든 에피소드

×
 
Loading …

Bem vindo ao Player FM!

O Player FM procura na web por podcasts de alta qualidade para você curtir agora mesmo. É o melhor app de podcast e funciona no Android, iPhone e web. Inscreva-se para sincronizar as assinaturas entre os dispositivos.

 

Guia rápido de referências