Throwback Edition: Clicks or Leads? Navigating PPC vs. PPL

Collective Clicks: Digital Marketing for Real Estate Investors

Brandon and his wife welcomed a new baby into their family this past week and to celebrate we are throwing it back to an oldie but a goodie: The debate about when to use pay pay-per-lead (PPL) and pay-per-click (PPC)! We get questions about this topic all the time and thought, as we celebrate Brandon's new baby, we could re-introduce you to new ways to dominate as a real estate investor.
In this episode, Noah Parks joins Brandon Bateman for an in-depth discussion about when to use PPL and PPC for real estate investor marketing. You'll discover insider tips on which platform consistently delivers the highest quality motivated sellers, based on your budget, goals, and timeframe.

We'll also delve into the pros and cons of owning your brand with PPC versus tapping into instant leads with PPL. Plus, we'll show you how to combine these lead generation approaches for maximum results. Whether you're an established pro looking to scale or just starting out, this episode offers valuable perspective and actionable advice to double your qualified leads.

Tune in to hear us debunk common myths – your lead gen game will never be the same!
0:00 - Introductions

2:15 - Advantages of PPL for new investors - low barrier to entry, can buy leads without full marketing budget

4:30 - Pros of owning your own PPC campaigns - build your brand, more control over optimizing for quality

6:45 - Disputing leads with PPL companies - some pushback now on excessive dispute rates

8:30 - No management fee seems like a pro for PPL but they still have hidden acquisition costs

11:00 - Where the PPL cost comparison goes wrong - lead quality variance, misalignment of incentives

13:30 - Importance of closed-loop reporting and optimizing for outcomes with PPC

16:00 - Timeframe for results is key - PPC more mid-term, PPL very short term

18:45 - PPL as a supplementary channel, not mutually exclusive

21:30 - Building marketing on a solid foundation versus sand

26:00 - Using PPL to get started and scale up while establishing your own assets

29:00 - Misinformation and misunderstandings about PPC capabilities

32:00 - Lack of feedback loop and inability to optimize with PPL

Thanks for listening to Collective Clicks!
We're always looking to improve the pod: drop us some feedback here.
If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.