Ep 127. ‘Deep Dive’ - How Campaigns Can Improve Your Strategy

Communication Strategy That Works podcast

Today, we're diving deep into the immense value well-planned campaigns can bring your overall strategy. We'll explore how effective campaigns can boost brand awareness, increase customer engagement, and ultimately drive business growth. So, join me as I connect with industry expert, Ayo Abbas, who shares her insights and experiences in designing result-driven campaigns that truly make a difference!

Ayo Abbas is an award-winning built environment marketing consultant and was recently named as the overall winner for the Digital Woman of the Year Awards 2022. She has worked in B2B marketing for 21+ years’ and has worked with many of the world’s leading engineering and design firms including Arup, Mace and Ramboll working on marketing projects such as the Olympic Park transformation, the redevelopment of Birmingham New Street Station and King’s Cross Rail and Underground stations. She also led a marketing team of five at an ed-tech scale-up in 2019.

In February 2020, Ayo founded her own consultancy business, Abbas Marketing, offering marketing strategy and content creation services to a plethora of firms both large and small.

We cover:

• Ideas vs Execution

• Top tips

• Skills

• Planning tools

• Lots of examples!

Let’s dive in!

Links in this episode:

https://www.abbasmarketing.com/about

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