Ep 137. How AI is Changing the Game in PR and Comms

Communication Strategy That Works podcast

Artificial Intelligence and PR are becoming increasingly intertwined as we grapple with the pros and cons in real-time. As professionals, we recognise the immense potential of leveraging this technology to enhance strategies and deliver more impactful messages to their target audience. I find I am using it more and more as I find new tools and think 'oh yeah, is there an AI for that?'

In this episode, we will delve into the various ways AI can be used in public relations, not listing the tools but the how - focusing on three key areas: sentiment analysis, chatbots, and automated content creation.

These AI-powered tools are revolutionising the PR & Comms landscape, enabling us to gain deeper insights, engage in real-time conversations, and streamline content creation processes.

Let's dive in!

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