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Peek Behind-the-Scenes: Is Hosting a Retreat/Gathering Good For Your Business? with Kamilah Martin
Manage episode 421064283 series 3564743
Conteúdo fornecido por Cindy Wagman and Jess Campbell, Cindy Wagman, and Jess Campbell. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Cindy Wagman and Jess Campbell, Cindy Wagman, and Jess Campbell ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
Get an inside look at the behind-the-scenes financials, marketing challenges, and partnership opportunities around hosting retreats and events in your business.
Both Kamilah and Jess lost money (and not just a little) hosting their first in-person events. Yet, they continue to explore this business model for its ability to facilitate powerful in-person connections in an online world.
In this raw conversation, Kamilah shares her experience hosting annual luxury retreats for Black and brown women entrepreneurs and the pivots her business has gone through.
Jess discusses her virtual and in-person events for nonprofit fundraisers and consultants and her learnings around pricing, format, content, and size that create an intimate experience.
They both explore potential sponsorships and partnerships to make their events more financially viable in the future while remaining aligned to their personal brands.
Key Highlights:
- Gain insight into retreat and conference business models in the nonprofit space, including the significant upfront investments required to host events and the immense marketing effort involved.
- Understand strategies around pricing events profitably through tiered pricing models and requiring deposits.
- Discover ideas for potential brand partnerships and sponsorships that feel authentic by bundling offers and requiring budget transparency.
- Recognize the importance of proximity and intimate gatherings for referral marketing: "You can't get close to someone, you don't have proximity."
If you've considered hosting events in the nonprofit consulting space, this transparent glimpse behind the scenes is essential listening to inform your strategy going forward. Tune in now to join Kamilah and Jess as they share their wins, challenges, and future plans.
Find Us Online: https://www.confessionswithjessandcindy.com
Connect with Kamilah:
Katalyst Consulting (Website): https://www.katalystconsult.com/
Kamilah Martin (Linkedin): https://www.linkedin.com/in/kamilahmartin
Connect with Cindy:
Cindy Wagman Coaching: cindywagman.com
Fractional Fundraising Network: fractionalfundraising.co/
LinkedIn: ca.linkedin.com/in/cindywagman
Connect with Jess:
Out In the Boons: outintheboons.me
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