Design and Research, Better Together, with Dresden McBride Head of Design for JPMorgan Chase

Conversations in Depth: A QRCA Views Podcast

Join us in this insightful episode as we dive deep into the world of design with Dresden McBride, Head of Design for Small Business Lending at JPMorgan Chase. From an early fascination with advertising sparked by a second-grade toothpaste poster project to a career spanning traditional advertising agencies and digital marketing, Dresden shares her journey through the evolving landscape of design and marketing.

Key Points Discussed:

• Early Beginnings: Discover how a school project ignited Dresden's passion for design and led her to aspire towards a career in advertising, inspired by iconic roles in 'Melrose Place' and 'Boomerang'.
• Career Evolution: Learn about Dresden's transition from traditional advertising to mastering digital marketing, including a stint at Capital One, and her role in the burgeoning field of UX design.
• Research and Design: Explore the dynamic between designers and researchers in creating user-centric digital experiences, highlighting the importance of collaboration and open communication.
• Advice to Designers and Researchers: Dresden offers pearls of wisdom for budding designers and researchers, emphasizing patience, openness to opportunities, and the value of constructive partnerships.
• A Personal Touch: Enjoy light-hearted stories from Dresden's life, including humorous takes on the Tooth Fairy tradition and reflections on personal growth and career development.

Wrap-Up: Dresden leaves us with a thoughtful message to her younger self, encouraging patience and the ability to enjoy the journey without rushing through life's milestones.