Lessons Learned After 11 Years and Five Hundred Episodes | 500 | Storytellers, Best Practices and Ideas to Make the Design and Architecture Industry Stronger

Convo By Design®

I’m Josh Cooperman and this is Convo By Design. Episode 500. Five Hundred!

In years past, I have stopped down to celebrate mile stones in a few different ways. Last year, we held a party at the Soho House studio in West Hollywood to celebrate 10 years of the show. Every hundredth episode, I would feature past guests. For this milestone, I wanted to do something a little bit different. Instead of talking about the past, I wanted to focus on the future, share a few past moments to galvanize the point and move on. With gratitude and love in my heart. I love this industry because of all the amazing people I have had the good fortune of meeting and hearing their stories. I am so fortunate to have been to some of the most amazing places and seen some incredible things that designers, architects, artists and makers can create. But the past 11 years have not been easy. It hasn’t been all fun and games. Our industry is one of the most diverse and rapidly changing from a business and operations standpoint. And I have some bad news for those hoping the changes will slow or stop. It’s not going to happen. But I don’t see that as bad news. I’m excited for the future. Before you can properly prepare for changes, you must be aware of what’s coming. Mark Twain is credited with the quote, “History doesn’t repeat itself, but it often rhymes.”

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

Monogram – It’s the details that define Monogram

ThermaSol – Redefining the modern shower experience. Without steam, it’s just a bathroom.

Design Hardware – A stunning and vast collection of jewelry for the home!

– Where service meets excellence

TimberTech – Real wood beauty without the upkeep

To me, that means and for our conversation here, it means that if you look at how our industry is evolving, you will see marks and identifiers from the past reemerging in new and unique ways. Products being used differently, ideas being reimagined, and previously unthinkable technological advancements solving for past and new challenges. At the same time, there will be past issues that continue to rear their ugly heads. Things like:

Tariffs and supply chain issues wreaking havoc with the financial structure of the business which affects us all directly. of course it also depends on which public officials are in office at any given time.

The issue of editorial credit, attribution, idea and IP theft and knock-offs – Why does that matter so much?

Tearing down landmarks and historical buildings – Who cares? This is a portion of my conversation form the1001 N Roxbury episode. If not familiar and you care about architectural preservation, you should be.

DEI – Policy and Practice – In 2019 at the WestEdge Design Fair, I produced a panel about diversity in design featuring four creatives of color. It was not the first time I had conversations with creatives of color, different backgrounds, ideas or even who had differences in thought. I cast that program in June or July of 2019, it was held in October of 2019 and published in June of 2020. Shortly after the murder of George Floyd which ignited a powder keg in this country. It started a conversation about race, about equity and about fairness. Change is not a bad thing, without change, one becomes stagnant, societies cease to innovate and develop. It’s uncomfortable. I got a huge response to that episode. I have had many such conversations.

But, something I have not shared with you was the DEI policy I have and have had in place since 2019. I believe in providing a space for new voices as well as the established. To be completely frank with you, that has, at times been a real challenge.

Inviting someone to come on the show now is pretty simple because if invited guests are not already familiar with the show, a simple search provides everything they would need to understand what I do. It was not the case back in the early years of the podcast. Most people to whom I reach out know the show and I cannot think of anyone I have invite that has declined. But there is a certain level of suspicion with some creatives of color who have been invited on the show. It took me a while to understand it. I think it is worth sharing. Ron Woodson, who was on that original panel in 2019 later said to me that after that episode was published, he began receiving numerous media requests to talk about that subject of race and inclusion in design. And, while he was a willing participant in the the conversation, he didn’t want that to be all people asked him about. I think it is fair to say there was, and still is the concern of tokenism and a patronizing approach to inclusion in the design industry. But I also think that having these conversations is important and I do long for the day when people don’t say things like here are the best Black designers or best asian designers or best female architects you need to know. There are just great designers and amazing architects you need to know. My reason for pointing this out is simple. I think that when you separate creatives by gender or race or sexual orientation, you minimize their contributions. I would like to see the conversation continue to evolve.

This is a portion of my conversation in 2019 with Bridgid Coulter, Breegan Jane, Ron Woodson and Brian Pinkett

Showroom & Vendor Partnerships – The podcast was started with partnerships in mind. I wanted to be proud of the partners that I work with and share those partners with you. I stand by the partnerships on this show and when you hear me talking about them, you should know that I am working with them because I have done my due diligence and I know them, I trust them and I believe you can too.

Design Hardware and Flooring in Los Angeles has been around since 1985. I have been working with Michele Solomons, Avi Balsam and the entire team for about 4 years and I have seen what they do for their customers. ThermaSol has been the title sponsor of Convo By Design for over 3 years. I have been to the factory, spoken with Mitch Altman, 3rd generation president, spoken with Murray Altman, 2nd generation president. I have seen their factory, watched them inspect every steam generator before it leaves the factory. They make the best steam generators in the wold. I believe that. Pacific Sales I have been to a number of their showrooms, I have personally seen their product selection and service to client in the design community. I have spoken with so many of their team members, most of those I spoke with have been there for over a decade! They know their product line, they know what designers do for a living and how to make sure their clients are happy. They serve up products like those from Monogram. If you are a design specifier, you know what Monogram has been doing and how remarkable their product line is. Same for TimberTech, theiy make an absolutely incredible outdoor decking product that is sustainable in nature, beautiful, easy to work with and long lasting. I mention this because we are living and working in a time when not all showroom partners have the same dedication to the design community. They shut their doors and leave designers and their clients in stressful and financially devastating situations. This business is a challenge and not all suppliers, vendors, manufacturers or even designers make it. Businesses close, that is part of life, but good parters and great partnerships are rare and that is why I am so thankful for these partnerships and why I am proud to share them with you. If you are not familiar with any of these, please check the show notes to links where you can learn more.

Lastly, there has been a major issue in media regarding attribution, credit and IP theft of all kinds. It is not unique to our industry, nor is it going to stop anytime soon. Most recently, there was a major kerfuffle surrounding a story in AD featuring Sofia Vergara’s home. The credit for design went to O’Hara Davies Gaetano, who was the last designer on the project, but not the first. That was Timothy Corrigan. There have also been others who it have reportedly worked on other portions of the project who too, went uncredited for their work. AD and all the industry media need to far better. Many years ago, 2017 actually, at the WestEdge Design Fair, I produced and moderated a panel featuring art rep Wendy Posner, designer and showroom owner Gary Gibson and IP attorney Emile Nicolaou with whom I worked at Playboy Radio. We talked about many of these very issues. This is what that sounded like….

So, there you go, Episode 500. Just a sample of the conversations we have had over the past 11 years. Real conversations, real issues and hopefully, real solutions to these complex topics in addition to sharing stories behind some of the greatest creatives working today. No celebrity fluff, no trendy fast-fashion dialogue, no frivolity. Real issues, real stories, real talent working on amazing projects and I could not be doing this without you. Thank you for listening to the show. Thank you to my incredible partner sponsors; ThermaSol, Design Hardware, Pacific Sales, Monogram and TimberTech for your continued support of both Convo By Design and the design community.

Let’s keep the conversations going, you can email me with guest and show ideas, which I absolutely love. [e-mail] and follow us on Instagram @ConvoXDeisgn with an “x”. Until next week, Be well and take today first. -CXD