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Conteúdo fornecido por Megan Wisdom | Copywriter, Email Metrics Mentor, Marketing Strategist, Megan Wisdom | Copywriter, Email Metrics Mentor, and Marketing Strategist. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Megan Wisdom | Copywriter, Email Metrics Mentor, Marketing Strategist, Megan Wisdom | Copywriter, Email Metrics Mentor, and Marketing Strategist ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
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EP 72 | Using Vulnerability Stories as a Superpower in Marketing

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Conteúdo fornecido por Megan Wisdom | Copywriter, Email Metrics Mentor, Marketing Strategist, Megan Wisdom | Copywriter, Email Metrics Mentor, and Marketing Strategist. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Megan Wisdom | Copywriter, Email Metrics Mentor, Marketing Strategist, Megan Wisdom | Copywriter, Email Metrics Mentor, and Marketing Strategist ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.

Being vulnerable can be uncomfortable and hard, but telling your awkward stories of failure, loss or disappointment in your email marketing can actually help your clients feel more connected with you and your product. Scientific research backs this up!

Vulnerability is the heart behind a purpose story which is the story we’re focusing on this week.

Listen in to hear:

  • My cringe-worthy childhood nickname
  • The difference between a founder story and a purpose story
  • How authenticity builds trust
  • What Brene Brown’s research discovered about vulnerability
  • The difference between retelling an event vs. storytelling with purpose
  • Why clarity matters more in a purpose story than any other
  • Questions to help you create a value story

Purpose-driven products mentioned in this episode:

📧 Join the FREE Email Storytelling Challenge! 📧

Participants get one email per week showcasing storytelling methods and tips that you can use and an action item to complete.

➡️ CLICK HERE TO JOIN THE CHALLENGE!

Connect with Megan Wisdom Copywriting:

⭐️Get high-converting copywriting for your business: https://meganwisdom.com/

⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/

⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips

  continue reading

80 episódios

Artwork
iconCompartilhar
 
Manage episode 446298538 series 3495290
Conteúdo fornecido por Megan Wisdom | Copywriter, Email Metrics Mentor, Marketing Strategist, Megan Wisdom | Copywriter, Email Metrics Mentor, and Marketing Strategist. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Megan Wisdom | Copywriter, Email Metrics Mentor, Marketing Strategist, Megan Wisdom | Copywriter, Email Metrics Mentor, and Marketing Strategist ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.

Being vulnerable can be uncomfortable and hard, but telling your awkward stories of failure, loss or disappointment in your email marketing can actually help your clients feel more connected with you and your product. Scientific research backs this up!

Vulnerability is the heart behind a purpose story which is the story we’re focusing on this week.

Listen in to hear:

  • My cringe-worthy childhood nickname
  • The difference between a founder story and a purpose story
  • How authenticity builds trust
  • What Brene Brown’s research discovered about vulnerability
  • The difference between retelling an event vs. storytelling with purpose
  • Why clarity matters more in a purpose story than any other
  • Questions to help you create a value story

Purpose-driven products mentioned in this episode:

📧 Join the FREE Email Storytelling Challenge! 📧

Participants get one email per week showcasing storytelling methods and tips that you can use and an action item to complete.

➡️ CLICK HERE TO JOIN THE CHALLENGE!

Connect with Megan Wisdom Copywriting:

⭐️Get high-converting copywriting for your business: https://meganwisdom.com/

⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/

⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips

  continue reading

80 episódios

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