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Hone Your Authentic Brand Voice To Build Trust And Credibility [Part 2 of 3]

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Conteúdo fornecido por Megan Kachigan. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Megan Kachigan ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.

If your website copy sounds generic, your social media captions fall flat, and your emails feel like a chore to write…Those are all signs that you might not have a clear grasp on your brand's authentic voice.

This guides you through the steps that brand strategists take to uncover a brand's true essence. You'll learn how a strong brand voice translates into powerful copywriting, building trust and attracting your ideal clients.

We'll also explore the emotional connection that a genuine brand voice fosters, and crafting messaging that resonates with your audience and allows you to connect with your audience on a deeper level. This is your roadmap to mastering your authentic brand voice. Let’s ditch the marketing jargon and write copy that truly reflects your brand's unique personality.

01:32 How to master a brand’s voice

08:58 What is the role of copywriting in branding?

11:00 Finding the right copywriter for branding and messaging

13:51 The branding process for a team member to understand your authentic voice

18:45 Strategies to connect to a brand emotionally

22:30 Copywriting tips to convey brand identity

EPISODES AND LINKS MENTIONED:

This is part 2 of my brand strategist interview series. You can find part 1 on mastering authentic brand messaging by clicking here and part 3 on effective brand copywriting examples, top branding tools, and future trends by clicking here.

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email

Website → www.megankachigan.com

Facebook → https://www.facebook.com/megan.kachigan

LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan

Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6

WORK WITH ME:

Prefer to read this episode as a blog? It is published here https://www.megankachigan.com/hone-your-authentic-brand-voice-to-build-trust-and-credibility

If you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!

Join Copy Critique Club to get more clients from your copy by clicking here!

  continue reading

24 episódios

Artwork
iconCompartilhar
 
Manage episode 429188175 series 3575812
Conteúdo fornecido por Megan Kachigan. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Megan Kachigan ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.

If your website copy sounds generic, your social media captions fall flat, and your emails feel like a chore to write…Those are all signs that you might not have a clear grasp on your brand's authentic voice.

This guides you through the steps that brand strategists take to uncover a brand's true essence. You'll learn how a strong brand voice translates into powerful copywriting, building trust and attracting your ideal clients.

We'll also explore the emotional connection that a genuine brand voice fosters, and crafting messaging that resonates with your audience and allows you to connect with your audience on a deeper level. This is your roadmap to mastering your authentic brand voice. Let’s ditch the marketing jargon and write copy that truly reflects your brand's unique personality.

01:32 How to master a brand’s voice

08:58 What is the role of copywriting in branding?

11:00 Finding the right copywriter for branding and messaging

13:51 The branding process for a team member to understand your authentic voice

18:45 Strategies to connect to a brand emotionally

22:30 Copywriting tips to convey brand identity

EPISODES AND LINKS MENTIONED:

This is part 2 of my brand strategist interview series. You can find part 1 on mastering authentic brand messaging by clicking here and part 3 on effective brand copywriting examples, top branding tools, and future trends by clicking here.

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email

Website → www.megankachigan.com

Facebook → https://www.facebook.com/megan.kachigan

LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan

Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6

WORK WITH ME:

Prefer to read this episode as a blog? It is published here https://www.megankachigan.com/hone-your-authentic-brand-voice-to-build-trust-and-credibility

If you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!

Join Copy Critique Club to get more clients from your copy by clicking here!

  continue reading

24 episódios

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