Charge for Your Value in Creative Work, Not Just Your Time, with Creative Director Cole Heilborn

Creatives In The Wild

Cole Heilborn (he/him) is the Creative Director of film production studio Port Side Productions.

His "company of one plus contractors" helps brands in the outdoor and active lifestyle world tell stories that cut through the clutter on the internet and help marketers achieve their goals.

Cole is also the host of the Backcountry Marketing Podcast (on which I was a guest on this money episode and this freelancing episode).

In this episode, we chat about:

• Cole's journey from video production hobbyist to full-time business owner
• Pricing philosophy, value-based pricing challenges in video production industry
• Choosing team members for video projects based on skills and compatibility
• Expressing your creative value beyond just deliverables
• Finding clients who already value your work, rather than convincing them
• The vulnerability behind both creating and selling creative work and pushing through discomfort
• Avoiding distractions— even learning can be a distraction from creating
• Prioritizing client relationships and high quality work to succeed in freelancing

and more!

Enrollment is open for the Money Clarity program's Q4 cohort!

Most of us never had anybody teach us how to balance books or create a pricing model, and "unpacking money beliefs” probably wasn’t on the agenda either.

But just like you learned to ski, take epic photos, or develop your craft, you can learn how to set up a practical and profitable financial foundation.

Address your money mindset and financial practices head-on, while getting accountability and resources to help you reach your financial goals.

We have live coaching calls every month plus lifetime access to the six sections of the course. We even have a certified accountant join in one module to give you the ins and outs of the financial system.

I believe this is the only money course you'll ever need as a freelancer.

We start October 1st and go through the rest of 2024, so you can kick off 2025 with the clarity and confidence you need to reach your financial goals while freelancing.

Learn about the group program here.

Connect with Cole:

• Website: https://www.portsidepro.com/
• LinkedIn: https://www.linkedin.com/company/19087744/admin/feed/posts/

Connect with Justine:

• Website: https://www.justawildthought.com
• Instagram: https://www.instagram.com/justawildthought

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