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#168: Alexandra Watkins – How to invent a GREAT brand name. [Greatest Hits]

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Conteúdo fornecido por Jay Clouse. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Jay Clouse ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.

Alexandra Watkins founded Eat My Words in 2005. She is a brand name expert and the author of the best-selling creativity book, Hello, My Name is Awesome

Her branding firm, Eat My Words, has made a name for itself by cooking up unforgettable names and working with clients from Amazon to Coca-Cola, Disney, Google, and Twitter.

Before starting Eat My Words, as a freelancer, Alexandra actually named Wendy's Baconator!

In this episode, you’ll learn:

  • The SMILE and SCRATCH test to help you identify good names and disqualify bad ones
  • How important domain names are, including whether .com is important
  • How to get a good .com even if your first choice is taken
  • Whether premium domains are worth it or not
  • And if and when you should consider a rebrand if you're not satisfied with your current name

Full transcript and show notes

Alexandra's Book / Website / Facebook / LinkedIn / Twitter

SMILE and SCRATCH test

How I rebranded my newsletter

How I rebranded my podcast

***

RECOMMENDED NEXT EPISODE

Creative Elements is now Creator Science

***

WHEN YOU'RE READY

📬 Creator Science Newsletter

🚀 Get CreatorHQ (creator operating system)

🧪 Join The Lab (private membership community)

🧞‍♂️ Get a Personalized Offer

***

CONNECT

🐦 Connect on Twitter

📸 Connect on Instagram

💼 Connect on LinkedIn

📹 Subscribe on YouTube

***

SPONSORS

💼 View all sponsors and offers

***

SAY THANKS

💜 Leave a review on Apple Podcasts

🟢 Leave a rating on Spotify

  continue reading

271 episódios

Artwork
iconCompartilhar
 
Manage episode 445245963 series 2673742
Conteúdo fornecido por Jay Clouse. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Jay Clouse ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.

Alexandra Watkins founded Eat My Words in 2005. She is a brand name expert and the author of the best-selling creativity book, Hello, My Name is Awesome

Her branding firm, Eat My Words, has made a name for itself by cooking up unforgettable names and working with clients from Amazon to Coca-Cola, Disney, Google, and Twitter.

Before starting Eat My Words, as a freelancer, Alexandra actually named Wendy's Baconator!

In this episode, you’ll learn:

  • The SMILE and SCRATCH test to help you identify good names and disqualify bad ones
  • How important domain names are, including whether .com is important
  • How to get a good .com even if your first choice is taken
  • Whether premium domains are worth it or not
  • And if and when you should consider a rebrand if you're not satisfied with your current name

Full transcript and show notes

Alexandra's Book / Website / Facebook / LinkedIn / Twitter

SMILE and SCRATCH test

How I rebranded my newsletter

How I rebranded my podcast

***

RECOMMENDED NEXT EPISODE

Creative Elements is now Creator Science

***

WHEN YOU'RE READY

📬 Creator Science Newsletter

🚀 Get CreatorHQ (creator operating system)

🧪 Join The Lab (private membership community)

🧞‍♂️ Get a Personalized Offer

***

CONNECT

🐦 Connect on Twitter

📸 Connect on Instagram

💼 Connect on LinkedIn

📹 Subscribe on YouTube

***

SPONSORS

💼 View all sponsors and offers

***

SAY THANKS

💜 Leave a review on Apple Podcasts

🟢 Leave a rating on Spotify

  continue reading

271 episódios

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