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Tactics: Dulcie Horn on storytelling for growth
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This tactics session focuses on unlocking the power of storytelling in your content strategy. A follow up from our episode with Rise Festival on marketing your experience 365 days a year, here we go deeper on how you can use social-first storytelling as a tool to nurture your community, build trust around your brand and grow your business.
Our guest, Dulcie Horn has spent the last 10 plus years mastering this skill and is now working to super-charge the content strategies for world-leading experiences such as Glastonbury, Boomtown and Southport Weekender with her own content agency Chuffed Digital. As Dulcie says to her clients, “If you bring people together in real life, we can help you keep that party going in the digital space, 365 days a year.”
Included in this masterclass:
How to define your content pillars and build them into your sales funnel
What you can do you to uplift your community through your storytelling
Why chasing likes doesn’t add value
The keys to putting together an elite team for content capture at your experience
Easol is the first of its kind all-in-one ‘experience commerce’ platform built to support experience businesses globally, across all sectors including festivals, wellness retreats, food and drink, sports and adventure trips. With Easol, experience businesses have complete control to drive more direct sales, retain more revenue, own their data and run your business on your terms.
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