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CRIB S2 Ep. 4: Tealet Founder Elyse Petersen's Vision for Ethical and High-Quality Tea Trade
Manage episode 437809274 series 3562808
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In Episode 4 of the CRIB Child Rights in Business Podcast, The Centre’s Sri Lanka Country Director Ahila Thillainathan sat down with Elyse Petersen, founder of Tealet, an innovative B2B marketplace that is on a mission to transform the tea industry.
Elyse details how Tealet facilitates direct trade between independent, family-owned tea farms and business buyers, with an emphasis on transparency and high-quality tea. She explains Tealet’s innovative approach, including its decentralised organisation model and open enrollment system for suppliers, which ensures transparency and fair transactions.
Elyse also highlights her mission to give tea producers a platform to be heard, advocating for their rights and amplifying their voices in the market. She discusses the significant value and quality differences in tea and how Tealet supports small producers in achieving premium pricing for their high-calibre teas.
With growing consumer demand for ethical products, Elyse shares her vision of creating a more transparent and equitable market that values both tea quality and producer empowerment. Make sure to tune in!
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