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He Broke Turkish Twitter - Abhijit Mehta
Manage episode 402344521 series 3501155
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Kevin Riggle interviews Abhijit Mehta, who tells how one tiny dot made almost made a massive difference to Twitter's Turkish ad revenue.
Abhijit's Twitter: https://twitter.com/AbhijitCMehta
Abhijit's LinkedIn: https://www.linkedin.com/in/mehtaabhijit/
Chapters:
- (00:00) - Intro
- (01:25) - How did you find yourself in a place where you could break production?
- (08:53) - Akamai & the 'aha' moments of product development
- (15:30) - Google & the Google culture
- (17:35) - Twitter & what's the difference between brand ads and direct-response ads?
- (23:58) - How Twitter made its money
- (27:58) - Re-architecting the fundamental ad platform at Twitter
- (32:35) - "We had to be really careful!"
- (34:48) - "There's something really weird happening in Turkey"
- (37:49) - The meaning of scale
- (41:02) - "Well we'd thought of all the horses, so we started looking for zebras"
- (43:48) - "So here's what happened"
- (49:30) - "So this will work fine almost everywhere"
- (53:51) - How do you roll things like this out safely?
- (59:56) - "In general I'm an optimist, there's exciting things to come"
- (01:03:52) - Thanks & CTAs
Credits:
Emoji artwork is provided by Emojitwo (https://emojitwo.github.io/), originally released as Emojione 2.2 (https://www.emojione.com/) by Ranks.com (http://www.ranks.com/) with contributions from the Emojitwo community and is licensed under CC-BY 4.0 (https://creativecommons.org/licenses/by/4.0/legalcode).
Intro & outro - "Senpai Funk" by Paul T. Starr. Used with permission.
https://soundcloud.com/ptstarr
Critical Point logo and wordmark designed by Timothy James Lopez.
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Critical Point logo and wordmark copyright ⓒ 2020 Complex Systems Group, LLC. All Rights Reserved.
Produced by Complex Systems Group LLC (https://complexsystems.group).
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