Crossing The Content Chasm is the lively and educational podcast for people who want to bring a content strategy to life. This show, hosted by twenty year marketing pro Anna Bravington, will equip listeners with knowledge and tools to pursue a complete content marketing strategy and help marketers embrace the power of great content with gusto. We know that marketing can be a difficult and complex topic – particularly in the realms of stakeholder buy-in and strategy, but this show is like audio-camaraderie; not just motivational with a zeal for great knowledge but also creating actionable insights and enjoyable top-level marketing conversations - with a fair dose of humour- in equal measure. At the core of this show we'll be asking the question; why some brands do great content and others don't. Being a marketer in a large company or agency can sometimes be soul-destroying, as other people in the organisation don't 'get' what they do. But we get it, we understand – and the podcast's goal is to support senior marketers get company buy-in for either starting to use content or creating more exciting content.