Artwork

Conteúdo fornecido por Jayati Vora. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Jayati Vora ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
Player FM - Aplicativo de podcast
Fique off-line com o app Player FM !

Cutting Chai Stories: Write copy that feels good

Compartilhar
 

Manage series 2786252
Conteúdo fornecido por Jayati Vora. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Jayati Vora ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
Click. Click. Click. That’s the sound of you doing anything OTHER than writing your copy. Sales page needs to be written? Ummm, *after* my second cup of chai. Emails are underperforming? Maybe I’ll skip the weekly email. Blank page mocking you? Let me scroll other accounts on Instagram… When you’re feeling stuck with your copy and are in avoid-or-ignore mode, copywriting can feel like a dark art practiced only by mysterious scribes in secret ways. That’s when you either give up on your copy and pay for a template or a copywriter to take the whole damn thing off your plate. Trouble is, you often end up sounding wooden or like someone else entirely — if you’re even putting copy out there at all. But what to do when you don’t have a fancy writing degree and you haven’t the first clue what to write about? You know the words are important — your words are the primary way your audience gets a taste of you, after all — and you know that you need to use them more effectively so your audience can find you, hire you, and PAY you. So what's a marketing-shy, overthinking business owner like you to DO??? That’s where I, and Cutting Chai Stories, come in. I’m Jayati Vora, a recovering journalist who brings two decades of editing chops, my love of chai, and my style of storytelling to the world of marketing and copy. In episodes of just 15 minutes or less, I’ll walk you through the basics of writing your copy yourself, in a voice that your grandma would recognize, and how to be your own brand’s wingman without slimy marketing tactics. Cutting Chai Stories is jam-packed with highly actionable tips on writing, editing, and storytelling, with a dash of masala, so you can sell your services and products with confidence. Episodes air on Thursdays and feature occasional interviews with business owners who’ve learned to harness the power of copy, and the marketers and copywriters who work with them. Start connecting with your customers in your copy with my free mini course, delivered to your inbox when you sign up for my twice-weekly email newsletter, Chai in my Inbox: www.cuttingchaistories.com/subscribe
  continue reading

97 episódios

Artwork
iconCompartilhar
 
Manage series 2786252
Conteúdo fornecido por Jayati Vora. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Jayati Vora ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
Click. Click. Click. That’s the sound of you doing anything OTHER than writing your copy. Sales page needs to be written? Ummm, *after* my second cup of chai. Emails are underperforming? Maybe I’ll skip the weekly email. Blank page mocking you? Let me scroll other accounts on Instagram… When you’re feeling stuck with your copy and are in avoid-or-ignore mode, copywriting can feel like a dark art practiced only by mysterious scribes in secret ways. That’s when you either give up on your copy and pay for a template or a copywriter to take the whole damn thing off your plate. Trouble is, you often end up sounding wooden or like someone else entirely — if you’re even putting copy out there at all. But what to do when you don’t have a fancy writing degree and you haven’t the first clue what to write about? You know the words are important — your words are the primary way your audience gets a taste of you, after all — and you know that you need to use them more effectively so your audience can find you, hire you, and PAY you. So what's a marketing-shy, overthinking business owner like you to DO??? That’s where I, and Cutting Chai Stories, come in. I’m Jayati Vora, a recovering journalist who brings two decades of editing chops, my love of chai, and my style of storytelling to the world of marketing and copy. In episodes of just 15 minutes or less, I’ll walk you through the basics of writing your copy yourself, in a voice that your grandma would recognize, and how to be your own brand’s wingman without slimy marketing tactics. Cutting Chai Stories is jam-packed with highly actionable tips on writing, editing, and storytelling, with a dash of masala, so you can sell your services and products with confidence. Episodes air on Thursdays and feature occasional interviews with business owners who’ve learned to harness the power of copy, and the marketers and copywriters who work with them. Start connecting with your customers in your copy with my free mini course, delivered to your inbox when you sign up for my twice-weekly email newsletter, Chai in my Inbox: www.cuttingchaistories.com/subscribe
  continue reading

97 episódios

Todos os episódios

×
 
Loading …

Bem vindo ao Player FM!

O Player FM procura na web por podcasts de alta qualidade para você curtir agora mesmo. É o melhor app de podcast e funciona no Android, iPhone e web. Inscreva-se para sincronizar as assinaturas entre os dispositivos.

 

Guia rápido de referências