Data Guru: 3 Steps to Campaign Success

Data Guru by Acxiom

Conteúdo fornecido por Data Guru by Acxiom. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Data Guru by Acxiom ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.

2y ago 24:19

MP3•Home de episódios

Série arquivada ("Feed inativo " status)

When? This feed was archived on March 02, 2025 20:12 (2d ago). Last successful fetch was on September 26, 2024 19:56 (5M ago)

Why? Feed inativo status. Nossos servidores foram incapazes de recuperar um feed de podcast válido por um período razoável.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Jeff Patterson joins the Data Guru podcast to discuss what it takes to bring together tactics and strategy to achieve overall campaign success. Understanding customers, audience composition, realistic KPIs and how they are measured are all levers to be adjusted to find success in the one thing that still matters most: reaching the right person at the right time.
Bio:

Jeff Patterson is Director of Data Strategy at Acxiom. He brings 25 years of experience in data, analytics, campaign planning, measurement, and technology. He focuses on analytics, modeling, acquisition planning and insights to help brands and agencies create higher performing, best-in-class audience development and new customer acquisition strategies.
linkedin.com/in/jeff-patterson-69570a2

Thanks for listening! Follow us on Twitter, Facebook and Instagram!

50 episódios

#Tech #Data Guru By Acxiom