Monetizing mobile games in China [China mobile game ads] (IT #9)

Daxue Talks

In this episode, we spoke to Yoad Makov, a Managing Director for APAC at Fyber about mobile game ads. Fyber is an app monetization company that combines proprietary technologies and expertise in mediation and real-time bidding (RTB) to help app monetize mobile games. (This episode was recorded with the support of the PTL GROUP company. PTL Group provides international companies with operational and managerial support through the various stages of their China market-entry and growth. The Group's wide range of professional services include financial services, HR management, logistics and supply chain.) Listen and explore: 00:00 – Intro 07:50 – A business model of a digital advertising company, Fyber 10:24 – Important financial metrics 11:58 – Interaction with app developers 14:37 – Reasons why ad publishers choose to work with multiply players 17:35 – How does Fyber work together with other players, for example, Google and Facebook, and compete with each other at the same time? 19:53 – Virtual currency like an additional feature that app developers can add to their adds 23:50 – Does Tiktok considered as an ad provider? 25:16 – China out model 31:45 – Localisation in China and business model adaptation 34:21 – What will be the decision-making process for the Chinese company before working with Fyber? 39:10 – Specifically for the Chinese marker Fyber changed the why of how they working with clients 41:05 – Currency exchange while working with China 42:37 – How the pandemic affected Fyber’s business and the gaming industry? 46:14 – Duration of a typical video ad 46:52 – 5G impacts on mobile gaming 51:06 – Previous work experience of Yoad Makov at Qunar, one of China’s largest online travel platforms #InsiderTalks​ #MobileGames #GameAds