AI Will Infinitely Improve Localization

Decoding AI for Marketing

Conteúdo fornecido por Mary Dooe, Greg Stuart, and Rex Briggs. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Mary Dooe, Greg Stuart, and Rex Briggs ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.

7M ago 41:41

MP3•Home de episódios

Artificial intelligence has been used in both marketing and in the travel and hotel industry for years, but gen AI is a game changer in a number of ways. In this episode, we speak with Michael Menis, Senior Vice President of Global Marketing at IHG Hotels & Resorts, about two trends he foresees will change the game in his industry: the ability to localize content at scale in a way never before seen, and the restructuring of the marketing function at global organizations in the travel industry and beyond.

For Further Reading:

https://time.com/6290940/ai-travel-industry/

https://www.mckinsey.com/industries/travel-logistics-and-infrastructure/our-insights/what-ai-means-for-travel-now-and-in-the-future

Listen on your favorite podcast app: https://pod.link/1715735755

19 episódios

#Tech #Business #Marketing #Mary Dooe #Greg Stuart #Rex Briggs #Artificial Intelligence #ChatGPT #CMO #Generative AI #Marketing Strategies #OpenAI