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Name, Image, Likeness - Creating Opportunities For College Athletes With Pat Johnson of Vantage Sports
Manage episode 325709035 series 3232772
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Up until July of 2021 college athletes couldn't make money off their own name, image, or likeness.
While schools and conferences and the NCAA raked in hundreds of millions of dollars a year, the student-athletes who were putting on the show were mostly left out to dry.
That all changed last summer with some new NIL legislation. And Pat Johnson saw an opportunity to build a business in a completely untouched industry.
So Vantage Sports was born. It's an online platform that connects current college athletes with prospective college athletes (i.e. high school or middle school students) for 1-on-1 training or group sessions; allowing college athletes to make money from their name and for younger athletes to get training from the best in the biz. It's a win win.
We talked all about how Pat birthed this idea WELL before the NIL legislation went into place, the struggles of raising funds to push the business forward, and how he's leveraging partnerships to elevate the brand.
If you want to check out the Vantage platform you can find them over at vantagesports.com or on Instagram @vantagesports_nil
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